Masters of Marketing Luncheon: Barbara Marcus

Join PAMA For a Masters of Marketing Luncheon on Wednesday, February 12

How to Create (and Nurture) Bestsellers in the Changing Digital Landscape
  Barbara Marcus, President and Publisher of Random House Children’s Books, will speak about everything from how digital is changing the publishing landscape to her experience at creating some of the world’s literary phenomena.

Date: Wednesday, February 12

Check-in at 12:15 pm / Discussion Begins at 12:30 pm

Location: The Random House Café Auditorium

1745 Broadway / between 55th and 56th

Masters of Marketing Members - $35

Masters of Marketing Non-Members - $50

PAMABarbaraMarcusBarbara Marcus is President and Publisher of Random House Children’s Books, where she is responsible for overseeing all of its publishing and business activities.  Random House Children’s Books publishes many of the world’s bestselling and most highly acclaimed authors and illustrators for young people today—including Dr. Seuss, Marc Brown, Roald Dahl, Carl Hiaasen, Lauren Kate, Christopher Paolini, Philip Pullman, Leo Lionni, James Dashner, Brandon Sanderson, Louis Sachar, Richard Scarry,  and Markus Zusak—and is home to many of the most recognizable series licenses and characters in the world, such as Babar, Barbie, the Berenstain Bears, Disney, Little Golden Books, Nickelodeon, Pat the Bunny, Sesame Workshop, Junie B. Jones and Magic Tree House.

Prior to joining Random House in 2012, Barbara was Advisor to Open Road Integrated Media in the area of children’s digital publishing and general strategy.  She also served as Strategic Innovations Advisor to Penguin Books USA focusing on new ventures and publishing opportunities.

Before that, Ms. Marcus served as President, Scholastic Children’s Book Publishing and Distribution, where she was responsible for all children’s consumer book publishing and distribution in the United States, through school-based book clubs, school-based and direct-to-home continuity programs, school-based book fairs and the retail channel for over 20 years.  During her tenure, she led the expansion of the business from approximately 50 million dollars to over 1 billion dollars in annual revenue.  After acquiring J. K. Rowling’s Harry Potter and the Sorcerer’s Stone for publication in the United States in 1998, she also led the publishing effort for six out of  the seven Harry Potter titles.

Ms. Marcus began her career as Sales Associate, Bantam Lecture Bureau after having graduated from Tufts University with a Bachelor Associate degree in American History.