PAMA Panel: Working with Bloggers

Join PAMA For a Luncheon: Working With Bloggers

Thursday April 17

There’s no doubt about it—bloggers can make or break a book’s success, and are essential to building critical buzz around authors. Publicists already have a great handle on how best to work with them, but where do we as marketers fit in to the puzzle? Join us for a spirited discussion on advertising, giveaways, the blogger community as a whole—and how marketing and bloggers can work together to bring your books to their dedicated audiences!


The discussion will be moderated by he discussion will be moderated by Carol Fitzgerald, founder and president of, a group of seven editorial websites for booklovers that includes the flagship site,


Meet the Bloggers:

  • Sarah Wendell is the mind behind the romance blog,, and is also a published expert on the romance genre.
  • Irene Gallo is the Associate Publisher of, a science-fiction and fantasy community website, and she’s the Art Director of Tor Books.
  • Nicole Bonia is the writer of the literary blog and publishes, a monthly magazine dedicated to new book recommendations and literary culture. She’s also a freelance writer and songwriter.

Date: Thursday, April 17

Check-in at 12:15 pm / Discussion Begins at 12:30 pm

Location: The Random House Café Auditorium

1745 Broadway / between 55th and 56th by April 14

Blogger Luncheon Members - $35

Blogger Luncheon Non-Members - $50