PAMA Panel: New Platforms for Book Marketing

Content-Hosting and Content-Generating Strategies with Genius, Medium, Tumblr, and Vine

When it comes to content marketing, book publishers have access to shelves upon shelves of top-notch original content. But how do we leverage that content to bring our books to the largest possible audience? Our panelists, representing a wide range of online platforms that reach adults, children, and everyone in-between, will discuss how to take authors beyond the page.

Panelists:

  • Jeremy Dean – Genius
  • Kate Lee – Medium
  • Rachel Fershleiser – Tumblr
  • Ankur Thakkar – Vine

Moderated by Miriam Parker, Deputy Marketing Director, Little Brown & Co

Thursday, March 5
Penguin Random House
1745 Broadway

Check in 12:15 pm
Discussion begins 12:30 pm

RSVP@pama-ny.org  by February 26th

PAMA Panel: New Platforms for Book Marketing Members - $35

PAMA Panel: New Platforms for Book Marketing Non-members - $50

**Please note, if you are paying via PayPal, you must still also RSVP to the email address above. Thank you**