Who We Are
PAMA was started in 1921 as a luncheon club for advertising, promotion, and publicity executives of publishing houses. Through the years, PAMA reorganized as publicity departments created the Publishers Publicity Association, and advertising agencies devoted to books became more prominent.But the focus has always remained the same: educate, observe trends within the business, and foster excellence.
The PAMA Board includes professionals from major publishing houses, advertising agencies, and print media.
- Nita Basu
- Pam Carney
- Carrie Conta
- Mariel Dawson
- Sara Eagle
- Christine Hung
- Kelsey Manning
- Seth Morris
- Sarah Moses
- Megan Norwood
- David Nudo
- Hillary Tisman
Past PAMA Presidents
- Gretchen Swartley
- Jessica Wiener
- David Nudo
- Lauren Hoffman
- Danielle Dell’Olio
- Michael Kazan (President, 1998-2000)
- Ronni Stolzenberg (President, 1996-1998)
Christian Toth is a Vice President, Account Supervisor at Verso Advertising, where he’s had the privilege of working with many of his favorite publishers on campaigns of all kinds—from planning to execution to analysis. Memorable authors: Michael Lewis; Patricia Cornwell; Neil Gaiman; George R. R. Martin; Haruki Murakami; Amy Poehler; Paul Krugman; Mary Roach; Dean Koontz; Colson Whitehead; Alice Munro; Neil deGrasse Tyson; and many others. Previously an actor, a teacher at the Beekman School, and an assistant buyer at Shakespeare and Company, he also narrates textbooks and other audio projects on a freelance basis.
Megan Fitzpatrick is Associate Director of Marketing & Publicity for Hachette Audio, a Grammy Award-winning audiobook publisher. The Audio Publishers Association recently bestowed the Audiobook of the Year Audie Award (which recognizes not only superior production but also groundbreaking marketing, publicity, and stellar sales), on Hachette Audio three consecutive years–for Nelson Mandela’s Favorite African Folktales, Life by Keith Richards (read in part by Johnny Depp), and Tina Fey’s Bossypants. Megan began her career in the Advertising and Promotions group at Viking/Penguin, moving eventually to the Marketing department for Penguin/Penguin Classics before coming to Hachette, where she works on audiobooks from authors as varied as James Patterson, David Sedaris, JK Rowling, David Foster Wallace, and Maria Semple. Megan is also active on the Communications Committee for the Audio Publishers Association.
Erica Martirano is a Senior Marketing Manager with St. Martin’s Press. She oversees full marketing campaigns for a variety of bestselling authors and brands including Sherrilyn Kenyon, Christina Dodd, and Dr. Ian K. Smith. Previously Erica worked at Penguin Random House’s Berkley Publishing for fourteen years, spearheading marketing for #1 New York Times bestselling authors Nora Roberts, Charlaine Harris, Laurell K. Hamilton, Patrick Rothfuss, and others. She studied journalism and creative writing at Baruch College of the City University of New York, lives in Lynbrook, New York (since its name is the reverse of her hometown Brooklyn) with her husband and is obsessed with her dog Coltrane.
Pamela Brown is the associate marketing director for Little, Brown and Company, and marketing director for the mystery imprint Mulholland Books. She has executed marketing campaigns for bestselling authors like Michael Connelly, Robert Galbraith, J.J. Abrams, and Stieg Larsson. Pam lives in Brooklyn, NY.
Carrie Conta is an Advertising and Promotion Manager at HarperCollins Publishers, working with William Morrow hardcover and Library & Academic Marketing, and coordinating the conventions. Prior to finding a home in Ad Promo, she worked in various sales roles at Harper and Springer Publishing Company, and received her Master of Science in Publishing in 2010. When she’s not searching for strange promotional tchotchkes or creating assets for the likes of Neil Gaiman, Dorothea Benton Frank, and Gregory Maguire, to name a few, she can be found reading, writing, or designing assets for various tabletop games.
Mariel Dawson is the Director of Advertising and Promotion for Macmillan Children’s Publishing Group, where she has worked since 2009. She began her publishing career at St. Martin’s Press in 2004 where she was lucky enough to assist on campaigns for Augusten Burroughs and Janet Evanovich. In her current role, Mariel spearheads the advertising and promotional campaigns for all of Macmillan’s seven children’s imprints including several New York Times bestselling authors, like Lane Smith, Marissa Meyer, Jack Gantos, Nick Bruel and many others. Mariel lives in Long Island with her Chef husband, where they enjoy all sorts of adventures with their adorable daughter, Mattea.
Sara Eagle is the senior marketing manager at Alfred A. Knopf, Pantheon, and Schocken Books. She started in publicity at Knopf in 2006 where she worked with authors such as Deb Perelman of SmittenKitchen.com, Lidia Bastianich, Karen Russell, and Adam Gopnik. Since moving over to marketing, Sara has spearheaded advertising campaigns and online branding for B.J. Novak, Dave Eggers, Robert M. Gates, and David Sibley, amongst others. She lives in Astoria, New York.
Christine Hung is the associate director of marketing for Penguin Random House. She oversees campaigns for the corporate digital marketing team. Her previous position was with Random House Children’s Books, where she indulged her love of young adult books. A native Minnesotan, Christine still gets called out for saying “pop” all the time, especially since she lives in Brooklyn now, the land of artisanal sodas.
Kelsey Manning attended her first PAMA cocktail party while interning for the one and only Megan Fitzpatrick. She is now the Digital Marketing Manager at Touchstone (Simon & Schuster), where she oversees all of the imprint’s social media efforts, works on campaigns for authors like Anna Kendrick, Grace Helbig, and Philippa Gregory, and runs the bookish pop culture blog, Glommable. Prior to that she worked in HarperCollins’ Ad Promo department for the President Emerita herself, Gretchen Nicholls, and at Hachette as a web designer. Kelsey is also a freelance writer whose work has been published on Refinery 29, TIME, Business Insider, Fast Company, etc. You can reach her via her primary means of communication: Twitter @kelseyMManning.
Seth Morris is the Assistant Ad/Promo Director for The Crown Publishing Group. In this position he plans, runs, and manages Crown’s ad campaigns through a variety of online outlets. Seth began his career immediately after college with an eight-year stint at McGraw-Hill Professional, working his way from marketing medical textbooks to his position as a Marketing Manager focusing on business books. He earned his MBA (with a concentration in Marketing) from Pace University in 2005.
Megan Norwood is an Integrated Account Executive at The Wall Street Journal. Megan has been living and loving New York for well over a decade. After graduating from New York University in 2007 with a concentration in Media & Communications, she started her career in Advertising Sales at the Journal and has been there ever since. In her current role, Megan is handling the Media, Entertainment, and Publishing categories in New York and the tri-state area. An avid reader, Megan loves narrative non-fiction, especially true-crime stories, but also enjoys historical fiction, mystery, and thriller genres – and she is always interested in PAMA members’ recommendations!
David Nudo has returned to the New York Times after leaving his post as Director of Sales and Marketing for Shelfari.com and working as a freelance marketing consultant for several publishing and technology companies. He was formerly the Vice President, Publisher of Publishers Weekly. Previously, he was Managing Director, Book Advertising, for the New York Times and has held various roles in advertising sales working with book publishers in a career which positions at Library Journal, The New Republic, and Bookstream.com.
Hillary Tisman is currently the Marketing Manager for Atria Books, a division of Simon and Schuster. She previously worked at Random House, where she spent 5 and a half years in the Knopf Doubleday group, working first in marketing for Knopf, Pantheon, and Schocken, and later in both advertising, promotions, and online marketing for Vintage and Anchor Books.
Past PAMA Presidents
Gretchen Swartley was invited to her first PAMA cocktail party while interning for the Berkley/NAL marketing department. After attending the Columbia Publishing Course, she spent three years in marketing at Penguin’s Plume and Hudson Street imprints. In 2005, she joined HarperCollins, where she is currently Associate Director of Advertising & Promotion, handling Harper Hardcover, William Morrow paperbacks, and in-house advertising.
Jessica Wiener is the Director of Marketing at Workman. Prior to that, she was the Marketing Director at HarperStudio and spent 6 years at Hyperion as the Associate Director of Marketing. Other stops along the way including being the advertising manager at Scholastic, and an account executive at the now defunct Ziccardi & Partners, and in the rights department at Simon & Schuster. She has been on the PAMA board since 2002.
Lauren Hoffman has been the Executive Director, Advertising, Promotions, and Marketing Operations for HarperCollins Children’s Books. Prior to HarperCollins Lauren held positions at St. Martin’s Press and Simon and Schuster.
Danielle Dell’Olio began her publishing career in 1995 within the Alfred A. Knopf Group at Random House, Inc. and remained there in various ascending marketing positions until 2006. Formally Director of Advertising and Promotion at Pantheon Books, Danielle is now busy as a freelance marketing specialist working within our publishing community.
Michael Kazan (President, 1998-2000) is currently EVP Managing Director of Verso Advertising. Prior to that he was Senior Vice President Director of Client Relations at Spier NY. He has also held various positions in publishing at Berkley and Avon.
Ronni Stolzenberg (President, 1996-1998) began her book marketing career at Crown Publishers where she was Director of Promotions. Later, she became VP, Executive Director of Advertising & Promotion at HarperCollins and was VP Creative Marketing Director for Dell/ Delacorte Press a Division of Random House. She has also been Marketing Director at Sterling and Associate Marketing Director at St. Martin’s Press. Currently Ronni is working as founding partner of Launchpad LLC, a marketing consulting company.