Who We Are

PAMA was started in 1921 as a luncheon club for advertising, promotion, and publicity executives of publishing houses. Through the years, PAMA reorganized as publicity departments created the Publishers Publicity Association, and advertising agencies devoted to books became more prominent.But the focus has always remained the same: educate, observe trends within the business, and foster excellence.

Board Members

The PAMA Board includes professionals from major publishing houses, advertising agencies, and print media.

Officers

President – Jessica Wiener
Vice-President – Gretchen Swartley
Treasurer – Christian Toth
Secretary – Megan Fitzpatrick

Directors

Past PAMA Presidents

Officers

President

Jessica Wiener is the Director of Marketing at Workman. Prior to that, she was the Marketing Director at HarperStudio and spent 6 years at Hyperion as the Associate Director of Marketing. Other stops along the way including being the advertising manager at Scholastic, and an account executive at the now defunct Ziccardi & Partners, and in the rights department at Simon & Schuster. She has been on the PAMA board since 2002.

Vice-President

Gretchen Swartley was invited to her first PAMA cocktail party while interning for the Berkley/NAL marketing department. After attending the Columbia Publishing Course, she spent three years in marketing at Penguin’s Plume and Hudson Street imprints. In 2005, she joined HarperCollins, where she is currently Associate Director of Advertising & Promotion, handling Harper Hardcover, William Morrow paperbacks, and in-house advertising.

Treasurer

Christian Toth is an Account Supervisor at Verso Advertising. He’s on the board of the Adaptive Arts Theater Company and narrates audio textbooks by night. He’s been a teacher at the Beekman School and a Manager/Assistant Buyer at Shakespeare & Co. Booksellers.

Secretary

Megan Fitzpatrick is Senior Manager of Marketing & Publicity for Hachette Digital/Hachette Audio. She began her career in the Advertising and Promotions group at Viking/Penguin, and worked for several years at Penguin Group USA, moving eventually to the Marketing department for Penguin/Penguin Classics. Megan also co-chairs the Communications Committee for the Audio Publishers Association.

Directors


Mary Buckley is currently the Associate Manager of Advertising and Promotions at Knopf, a division of Random House. She started her publishing career in the Mass Market division of Random House Sales. There she worked on the Target and Wal-Mart accounts. Mary has worked at Knopf for the past four years handling their social media and online platforms as well as media buying.

Vicki Genna is the Director of Advertising and Promotion at Farrar, Straus and Giroux, where she has worked since 1996. In addition to working on FSG titles, she is responsible for promoting titles for North Point Press, Hill and Wang, Scientific American/FSG, and Faber and Faber, Inc. She has worked on campaigns for the authors Thomas L. Friedman, Jeffrey Eugenides, Michael Cunningham, and Marilynne Robinson, among many others.

Kim Hadney

Kaitlin Harri is currently an Account Director at MK Creative Media Marketing, working with book publishers and various companies within the entertainment industry. Prior to that she was Brand Marketing Manager at Sterling Publishing and managed their advertising for the adult and children’s titles. She’s also held positions at Verso Advertising and St. Martin’s Press.

Christine Hung is the Digital Marketing Manager for Random House Children’s Books. She works on online advertising and social media for the division (venturing bravely into such new and exotic worlds as Pinterest and Tumblr). She started her career in the Random House corporate online marketing department, where she kick-started the Random House Twitter. A native Minnesotan, Christine still gets called out for saying “pop” all the time, especially since she lives in Brooklyn now, the land of artisanal sodas.

Originally from northern Illinois, Lisa Kelly graduated with a degree in English from Eastern Illinois University and attended the Denver Publishing Institute in 2002. After a short stint as a fiction section lead at her local Barnes & Noble, Lisa flew to New York and landed a job at Penguin Young Readers Group. She steadily worked her way up through the company, working on a variety of categories including school & library, paperback, series, and hardcover, from board books to high-YA. She is currently the Associate Director of Marketing for Middle Grade and Young Adult. Lisa lives in Brooklyn with her husband where she enjoys cooking, knitting, pinning pretty pictures on Pinterest, and, of course, reading!

Erica Martirano is the Associate Director of Advertising and Promotion for The Berkley Publishing Group, New American Library, DAW Books, Blue Rider Press, and The Penguin Press; all divisions of Penguin Group (USA). She oversees full marketing campaigns and has spearheaded successful campaigns for a variety of New York Times bestselling authors including Charlaine Harris, Nora Roberts, Laurell K. Hamilton, and many others. Erica has been with Penguin for ten years, starting out as an administrative assistant within the editorial department of Berkley Books for the President and Publisher of mass market paperbacks. She studied journalism and creative writing at Baruch College of the City University of New York.

Seth Morris is the Online Media Manager for The Crown Publishing Group. In this position he plans, runs, and manages Crown’s ad campaigns through a variety of online outlets. Seth began his career immediately after college with an eight-year stint at McGraw-Hill Professional, working his way from marketing medical textbooks to his position as a Marketing Manager focusing on business books. He earned his MBA (with a concentration in Marketing) from Pace University in 2005.

Laurie Porter is an account manager at the New York Times specializing in the book publishing category. Before selling advertising to publishers, she sold advertising to consumer packaged goods and alcohol categories at NYT. Laurie’s career began as a media planner at Mediavest where she planned and bought media for the United Bank of Switzerland.

Roberta Reissman is an Account Manager at USA TODAY handling the Books category. She has handled the Books category since the launch of USA TODAY’s Best Selling Books List in 1992 and she is now involved in cross platform sales of USA TODAY including digital, tablet, mobile and newspaper.

Hillary Tisman is currently the Marketing Manager for Atria Books, a division of Simon and Schuster. She previously worked at Random House, where she spent 5 and a half years in the Knopf Doubleday group, working first in marketing for Knopf, Pantheon, and Schocken, and later in both advertising, promotions, and online marketing for Vintage and Anchor Books.

Past PAMA Presidents

David Nudo has returned to the New York Times after leaving his post as Director of Sales and Marketing for Shelfari.com and working as a freelance marketing consultant for several publishing and technology companies. He was formerly the Vice President, Publisher of Publishers Weekly. Previously, he was Managing Director, Book Advertising, for the New York Times and has held various roles in advertising sales working with book publishers in a career which positions at Library Journal, The New Republic, and Bookstream.com.

Lauren Hoffman has been the Executive Director, Advertising, Promotions, and Marketing Operations for HarperCollins Children’s Books. Prior to HarperCollins Lauren held positions at St. Martin’s Press and Simon and Schuster.

Danielle Dell’Olio began her publishing career in 1995 within the Alfred A. Knopf Group at Random House, Inc. and remained there in various ascending marketing positions until 2006. Formally Director of Advertising and Promotion at Pantheon Books, Danielle is now busy as a freelance marketing specialist working within our publishing community.

Michael Kazan (President, 1998-2000) is currently EVP Managing Director of Verso Advertising. Prior to that he was Senior Vice President Director of Client Relations at Spier NY. He has also held various positions in publishing at Berkley and Avon.

Ronni Stolzenberg (President, 1996-1998) began her book marketing career at Crown Publishers where she was Director of Promotions. Later, she became VP, Executive Director of Advertising & Promotion at HarperCollins and was VP Creative Marketing Director for Dell/ Delacorte Press a Division of Random House. She has also been Marketing Director at Sterling and Associate Marketing Director at St. Martin’s Press. Currently Ronni is working as founding partner of Launchpad LLC, a marketing consulting company.

Current member groups include: