Who We Are

PAMA was started in 1921 as a luncheon club for advertising, promotion, and publicity executives of publishing houses. Through the years, PAMA reorganized as publicity departments created the Publishers Publicity Association, and advertising agencies devoted to books became more prominent.But the focus has always remained the same: educate, observe trends within the business, and foster excellence.

Board Members

The PAMA Board includes professionals from major publishing houses, advertising agencies, and print media.

Officers

President - David Nudo
Vice-President - Jessica Wiener
Treasurer - Christian Toth
Secretary - Gretchen Swartley

Directors

Past PAMA Presidents

Officers

President

David Nudo has returned to the New York Times after leaving his post as Director of Sales and Marketing for Shelfari.com and working as a freelance marketing consultant for several publishing and technology companies. He was formerly the Vice President, Publisher of Publishers Weekly. Previously, he was Managing Director, Book Advertising, for the New York Times and has held various roles in advertising sales working with book publishers in a career which positions at Library Journal, The New Republic, and Bookstream.com.

Vice-President

Jessica Wiener is the Director of Marketing at Workman. Prior to that, she was the Marketing Director at HarperStudio and spent 6 years at Hyperion as the Associate Director of Marketing. Other stops along the way including being the advertising manager at Scholastic, and an account executive at the now defunct Ziccardi & Partners, and in the rights department at Simon & Schuster. She has been on the PAMA board since 2002 .

Treasurer

Christian Toth is an Account Supervisor at Verso Advertising. He's on the board of the Adaptive Arts Theater Company and narrates audio textbooks by night. He's been a teacher at the Beekman School and a Manager/Assistant Buyer at Shakespeare & Co. Booksellers.

Secretary

Gretchen Swartley was invited to her first PAMA cocktail party while interning for the Berkley/NAL marketing department. After attending the Columbia Publishing Course, she spent three years in marketing at Penguin's Plume and Hudson Street imprints. In 2005, she joined HarperCollins, where she is currently Associate Director of Advertising & Promotion, handling Harper Hardcover, William Morrow paperbacks, and in-house advertising.

Directors

Hillary Tisman is currently the Marketing Manager for Atria Books, a division of Simon and Schuster. She previously worked at Random House, where she spent 5 and a half years in the Knopf Doubleday group, working first in marketing for Knopf, Pantheon, and Schocken, and later in both advertising, promotions, and online marketing for Vintage and Anchor Books.

Kaitlin Harri is currently a Brand Marketing Manager at Sterling Publishing. She manages the advertising for the adult and children’s titles and acts as project manager for their app marketing program. She was previously an account executive at Verso Advertising working with Vintage-Anchor, HarperCollins, Rodale, Tor and more. She started her career in publishing in the Advertising and Promotion department at St. Martin’s Press.

Roberta Reissman is an Account Manager at USA TODAY handling the Books category. She has handled the Books category since the launch of USA TODAY’s Best Selling Books List in 1992 and she is now involved in cross platform sales of USA TODAY including digital, tablet, mobile and newspaper.

Laurie Porter is an account manager at the New York Times specializing in the book publishing category. Before selling advertising to publishers, she sold advertising to consumer packaged goods and alcohol categories at NYT. Laurie’s career began as a media planner at Mediavest where she planned and bought media for the United Bank of Switzerland.

Stephanie Kloss is the advertising director of Alfred A. Knopf. She plans Knopfs ad campaigns and writes and designs their print and online advertisements. Prior to working at Knopf, Stephanie lived in Toronto and worked for one of Canadas largest marketing and communication firms where she developed and managed sales conferences, product launches and print campaigns for clients like Pfizer, Kraft and TD Bank.

Lauren Adler is currently the senior promotions manager for Penguin Young Readers Group overseeing all of the childrens imprints. She has worked for Penguin Group (USA) for 8 and a half years. She began her career at Simon and Schuster Children's Books as an intern in the managing editorial department. She worked there for a year and then realized that marketing was her calling. Lauren spent 4 years in the SS Childrens marketing department working with various imprints.

Megan Fitzpatrick is Senior Manager of Marketing & Publicity for Hachette Digital/Hachette Audio. She began her career in the Advertising and Promotions group at Viking/Penguin, and worked for several years at Penguin Group USA, moving eventually to the Marketing department for Penguin/Penguin Classics. Megan also co-chairs the Communications Committee for the Audio Publishers Association.

Vicki Genna is the Director of Advertising and Promotion at Farrar, Straus and Giroux, where she has worked since 1996. In addition to working on FSG titles, she is responsible for promoting titles for North Point Press, Hill and Wang, and Faber and Faber, Inc. She has worked on campaigns for the authors Thomas L. Friedman, Jeffrey Eugenides, Michael Cunningham, and Marilynne Robinson, among many others.

Ami Greko is the director of business development for GetGlue.com, a social recommendation engine for books, movie, music, and more. She has previously worked as a publicist at Viking Penguin and FSG, marketing director at Folio Literary Management, and digital marketing manager at Macmillan. You can find her online at her publishing blog, http://www.thenewsleekness.com/, on Twitter, and on GetGlue.

Seth Morris is the Online Media Manager for The Crown Publishing Group. In this position he plans, runs, and manages Crown's ad campaigns through a variety of online outlets. Seth began his career immediately after college with an eight-year stint at McGraw-Hill Professional, working his way from marketing medical textbooks to his position as a Marketing Manager focusing on business books. He earned his MBA (with a concentration in Marketing) from Pace University in 2005.

Past PAMA Presidents

Lauren Hoffman has been the Executive Director, Advertising, Promotions, and Marketing Operations for HarperCollins Children's Books. Prior to HarperCollins Lauren held positions at St. Martin's Press and Simon and Schuster.

Danielle Dell'Olio began her publishing career in 1995 within the Alfred A. Knopf Group at Random House, Inc. and remained there in various ascending marketing positions until 2006. Formally Director of Advertising and Promotion at Pantheon Books, Danielle is now busy as a freelance marketing specialist working within our publishing community.

Michael Kazan (President, 1998-2000) is currently EVP Managing Director of Verso Advertising. Prior to that he was Senior Vice President Director of Client Relations at Spier NY. He has also held various positions in publishing at Berkley and Avon.

Ronni Stolzenberg (President, 1996-1998) began her book marketing career at Crown Publishers where she was Director of Promotions. Later, she became VP, Executive Director of Advertising & Promotion at HarperCollins and was VP Creative Marketing Director for Dell/ Delacorte Press a Division of Random House. She has also been Marketing Director at Sterling and Associate Marketing Director at St. Martin's Press. Currently Ronni is working as founding partner of Launchpad LLC, a marketing consulting company.

Current member groups include: