Calendar-Driven Campaigns – Top Bookseller Panel Luncheon
January 17, 2019
12:15 pm - 1:30 pm
Hachette Book Group , 1290 Avenue of the Americas, Floor 4
Learn how to reach consumers with effective event marketing year-round – from March Madness to Election season, from major holidays to National Cookie Day. Top independent booksellers reflect on recent successful campaigns and reveal how to position your books to reach consumers, no matter the date on the calendar.
Panelists include:
Leigh Altshuler from The Strand
Colleen Callery from Books Are Magic
Margot Sage-El from Watchung Booksellers
Jessica Stockton-Bagnulo from Greenlight
Moderated by Christian Toth from Verso
Thursday, January 17
Arrive 12:15pm, Panel begins 12:30. Lunch will be served.
1290 Avenue of the Americas/Hachette Book Group