Publishers, Advertising, & Marketing Association

Masters of Marketing Luncheon: Barbara Marcus

February 12, 2014

Join PAMA For a Masters of Marketing Luncheon on Wednesday, February 12

How to Create (and Nurture) Bestsellers in the Changing Digital Landscape

Barbara Marcus, President and Publisher of Random House Children’s Books, will speak about everything from how digital is changing the publishing landscape to her experience at creating some of the world’s literary phenomena.