Multicultural Marketing: Connecting Diverse Books with Diverse Audiences

October 29, 2019

12:30 pm - 2:00 pm

Penguin Random House , 1745 Broadway, New York, NY 10019

The fact is that we are fast approaching a majority minority country. If we want to sustain (let alone grow) the book market, we need to better serve diverse audiences who we have traditionally failed as an industry. As our editorial teams hopefully work to publish more diverse voices and stories, we need to do better as marketers in segmenting audiences and reaching them in tailored and meaningful ways. Hear from a few book marketers who have been pushing forward these efforts through initiatives including the Lee & Low Diversity Survey, EpicReads, Belletrist’s Why Not YA?, the S&S Kids imprint Salaam Reads, and Berkley’s suite of diverse romances.