Publishers, Advertising, & Marketing Association

PAMA Panel: New Platforms for Book Marketing

March 5, 2015

Content-Hosting and Content-Generating Strategies with Genius, Medium, Tumblr, and Vine

When it comes to content marketing, book publishers have access to shelves upon shelves of top-notch original content. But how do we leverage that content to bring our books to the largest possible audience? Our panelists, representing a wide range of online platforms that reach adults, children, and everyone in-between, will discuss how to take authors beyond the page.


Moderated by Miriam Parker, Deputy Marketing Director, Little Brown & Co