Publishers, Advertising, & Marketing Association

PAMA Panel: Working with Bloggers

April 17, 2014

Join PAMA For a Luncheon: Working With Bloggers

Thursday April 17

There’s no doubt about it—bloggers can make or break a book’s success, and are essential to building critical buzz around authors. Publicists already have a great handle on how best to work with them, but where do we as marketers fit in to the puzzle? Join us for a spirited discussion on advertising, giveaways, the blogger community as a whole—and how marketing and bloggers can work together to bring your books to their dedicated audiences!


The discussion will be moderated by he discussion will be moderated by Carol Fitzgerald, founder and president of, a group of seven editorial websites for booklovers that includes the flagship site,


Meet the Bloggers: