There’s no doubt about it—bloggers can make or break a book’s success, and are essential to building critical buzz around authors. Publicists already have a great handle on how best to work with them, but where do we as marketers fit in to the puzzle? Join us for a spirited discussion on advertising, giveaways, the blogger community as a whole—and how marketing and bloggers can work together to bring your books to their dedicated audiences!
The discussion will be moderated by he discussion will be moderated by Carol Fitzgerald, founder and president of TheBookReportNetwork.com, a group of seven editorial websites for booklovers that includes the flagship site, bookreporter.com.
Irene Gallo is the Associate Publisher of tor.com, a science-fiction and fantasy community website, and she’s the Art Director of Tor Books.
Nicole Bonia is the writer of the literary blog linussblanket.com and publishes bloggers-recommend.com, a monthly magazine dedicated to new book recommendations and literary culture. She’s also a freelance writer and songwriter.