Publishers, Advertising, & Marketing Association

Multicultural Marketing: Connecting Diverse Books with Diverse Audiences

October 29, 2019

12:30 pm - 2:00 pm

Penguin Random House , 1745 Broadway, New York, NY 10019

The fact is that we are fast approaching a majority minority country. If we want to sustain (let alone grow) the book market, we need to better serve diverse audiences who we have traditionally failed as an industry. As our editorial teams hopefully work to publish more diverse voices and stories, we need to do better as marketers in segmenting audiences and reaching them in tailored and meaningful ways. Hear from a few book marketers who have been pushing forward these efforts through initiatives including the Lee & Low Diversity Survey, EpicReads, Belletrist’s Why Not YA?, the S&S Kids imprint Salaam Reads, and Berkley’s suite of diverse romances.

PAMA NY Events

Luncheon Programs

Members pay discounted rates for all luncheon programs. Past speakers & panelists have included:

  • Pamela Paul, Editor of The New York Times Book Review & NYT book coverage
  • Leigh Newman, Books Editor for O, The Oprah Magazine; Glory Edim of Well Read Black Girl; Maddie Caldwell of WORD Bookstore’s Romance Book Club; and Karah Preiss of Belletrist bookclub.
  • Michael Pietsch, CEO of Hachette Book Group
  • Carolyn Reidy, President, Simon & Schuster Adult Publishing Group
  • Robin Bilardello, VP/Senior Art Director at HarperCollins Publishers; Peter Mendelsund, Associate Art director of Alfred A. Knopf; Lauren Panepinto, Creative Director of Orbit Books, Colleen AF Venable, Associate Art Director for Workman Publishing; Henry Sene Yee, Creative Director of Picador Books
  • Jonathan Karp, President & Publisher, Simon & Schuster Adult Publishing
  • Chip Kidd, graphic designer, author, and editor
  • Pat Schroeder, Former Congresswoman, President and CEO of the Association of American Publishers (AAP)

Cocktail Parties

“Talk Shop,” network, and exchange ideas at the three cocktail parties held each year. Sponsored by prominent members of the industry, PAMA cocktail parties take place at some of the hottest places in the city — and they are a guaranteed good time! PAMA has co-hosted cocktail parties at Punch with Publishers Weekly and editor Sara Nelson, held book-swap soirees with USA Today at their office’s rooftop terrace, and played ping-pong and drank beers with the staff of The Onion in their SoHo space.

View Past Events and Photos


April 25, 2012

Bookseller Panel Luncheon

April 29, 2010

PAMA/Metro Cocktail Party

November 12, 2009

Calvin Reid Luncheon

April 4, 2009

Chris Anderson Luncheon

January 10, 2009

Arianna Huffington Luncheon

January 7, 2009

New York Magazine Party

January 3, 2009

Party at the Onion

January 1, 2009

New Yorker Party

November 1, 2006