The Publishers Advertising and Marketing Association (PAMA) offers professionals the opportunity to meet some of publishing’s most prominent leaders, network and share innovative marketing ideas with peers, and gain insights into the book industry. PAMA hosts several events throughout the year: luncheons with guest speakers and panelists, as well as cocktail parties where members mingle while discussing ideas and trends.
PAMA was started in 1921 as a luncheon club for advertising, promotion, and publicity executives of publishing houses. Through the years, PAMA reorganized as publicity departments created the Publishers Publicity Association, and advertising agencies devoted to books became more prominent.But the focus has always remained the same: educate, observe trends within the business, and foster excellence.
The PAMA Board includes professionals from major publishing houses, advertising agencies, and print media.
Hillary Tisman recently returned to NY publishing scene following a stint in London where she served as the Head of Literary Marketing for Little, Brown Book Group and worked on campaigns for best-selling authors including Deborah Francis-White (The Guilty Feminist) and Colson Whitehead (The Nickel Boys). She is currently working on various freelance projects while she acclimates to life in the US. Prior to her time in London, Hillary worked as a Marketing Director at Open Road Integrated Media creating marketing campaigns for the literary and non-fiction lists and as the Associate Director of Marketing for Atria Books, working on New York Times bestselling campaigns for Isabel Allende, Brad Thor, Jodi Picoult and Fredrik Backman. Hillary currently lives in Manhattan.[email protected]
Nita Basu works as a Assistant Manager of Marketing and Publicity at Hachette Audio, where she manages a host of projects ranging from developing savvy social media strategies, to creating marketing emails that people actually want to read, to conducting effective publicity outreach. Prior to Hachette, she worked at Penguin Random House and Diversion Books, creating publicity and marketing campaigns for genre SFF, romance, and young adult titles. With 5 years of marketing in genre and 10 years of voraciously listening to audiobooks, she brings a unique perspective to her digital marketing, helping expand the reach and voice of Hachette Audio.
Seth Morris is the Assistant Ad/Promo Director for The Crown Publishing Group. In this position he plans, runs, and manages Crown’s ad campaigns through a variety of online outlets. Seth began his career immediately after college with an eight-year stint at McGraw-Hill Professional, working his way from marketing medical textbooks to his position as a Marketing Manager focusing on business books. He earned his MBA (with a concentration in Marketing) from Pace University in 2005.
Sara Eagle is the senior marketing manager at Alfred A. Knopf, Pantheon, and Schocken Books. She started in publicity at Knopf in 2006 where she worked with authors such as Deb Perelman of SmittenKitchen.com, Lidia Bastianich, Karen Russell, and Adam Gopnik. Since moving over to marketing, Sara has spearheaded advertising campaigns and online branding for B.J. Novak, Dave Eggers, Robert M. Gates, and David Sibley, amongst others. She lives in Astoria, New York.
Gloria Bruere is the Integrated Account Manager at The Atlantic for the book publishing category, selling both print and digital advertising. Prior to joining The Atlantic, Gloria held sales positions at The New Yorker and Harper’s. Gloria also has a B.A. in Creative Writing from Queens College and is an aspiring novelist.
Randall Lotowycz is the Director of Marketing & Sales at Algonquin Books where he oversees the marketing department for book Algonquin and Algonquin Young Readers. He previously was Director at Online & Digital Sales for Workman Publishing and all its imprints and distribution clients. He is also the author of Superhero Playbook from DuoPress and the upcoming DC Comics Book of Lists from Running Press.
Taraneh DJangi has been in the book publishing industry for 13+ years. She began her career as a Marketing Assistant in the Crown Publishing Group and is now the Associate Director of Strategic Marketing for Penguin Random House Audio where she oversees all media buying and the marketing strategy for all their children’s and adult titles. Previously, she was a part of PRH Audio’s creative marketing team where she co-managed the consumer and library newsletter program, managed editorial calendars and wrote content for all PRH Audio websites, and wrote ad copy. In addition to her marketing role, she’s also a producer for PRH Audio’s podcast, This Is the Author, which releases new episodes every week.
Chrissy Noh is the Senior Marketing Director at Simon & Schuster Children’s Publishing, marketing picture books, middle grade, and teen books. Previously she was at the Eric Carle Museum of Picture Book Art.
Matt Sharp is a Media Buyer and Account Executive at Verso Advertising. He plans and books campaigns for some of his favorite publishers and translates spreadsheets into English. He was previously the Head of Religious Sales at Oxford University Press.
Jin Yu is the Deputy Director, Marketing at Berkley, an imprint of Penguin Random House. She works on NYT bestselling authors Mark Greany, Christine Feehan, Jayne Ann Krentz, Marie Benedict, William Gibson, and Stephanie Dray. Prior to Berkey, Jin has worked at Atria, Ballantine, and Little, Brown. She is also an adjunct instructor at NYU’s MS in Publishing, teaching the Book Marketing and Branding course.
Megan Fitzpatrick is Senior Director of Marketing & Publicity for Hachette Audio, a Grammy Award-winning audiobook publisher. Megan began her career in the Advertising and Promotions group at Viking/Penguin and Marketing for Penguin/Penguin Classics, before moving to Hachette Book Group, where she has worked for over a dozen years on audiobooks from bestselling authors across all genres from each imprint.
The Audiobook of the Year honor – which recognized not only superior production but also groundbreaking marketing, publicity, and outstanding sales – was bestowed on four recent Hachette Audio campaigns directed by Megan: for Nelson Mandela’s Favorite African Folktales; Life by Keith Richards; Tina Fey’s Bossypants; and Lin-Manuel Miranda’s Hamilton: The Revolution.
Megan was President of the Publishers Advertising & Marketing Association from fall 2018 through Jan 2021 and is a member of the Audio Publishers Association Public Relations & Events committee, where she’s been an active part of initiatives that have helped raise the profile of the audiobook industry over the past decade.
Christian Toth is a Vice President, Account Supervisor at Verso Advertising, where he’s had the privilege of working with many of his favorite publishers on campaigns of all kinds—from planning to execution to analysis. Memorable authors: Michael Lewis; Patricia Cornwell; Neil Gaiman; George R. R. Martin; Haruki Murakami; Amy Poehler; Paul Krugman; Mary Roach; Dean Koontz; Colson Whitehead; Alice Munro; Neil deGrasse Tyson; and many others. Previously an actor, a teacher at the Beekman School, and an assistant buyer at Shakespeare and Company, he also narrates textbooks and other audio projects on a freelance basis.
Gretchen Nicholls (Swartley) was invited to her first PAMA cocktail party while interning for the Berkley/NAL marketing department. After attending the Columbia Publishing Course, she spent three years in marketing at Penguin’s Plume and Hudson Street imprints. In 2005, she joined HarperCollins, where she served as the Associate Director of Advertising & Promotion. She is now a freelance graphic designer at GEM Graphic Design & Marketing.
Jessica Wiener is the Director of Marketing at Henry Holt. Prior to that, she was the Marketing Director at Workman, HarperStudio, and spent 6 years at Hyperion as the Associate Director of Marketing. Other stops along the way including being the advertising manager at Scholastic, and an account executive at the now defunct Ziccardi & Partners, and in the rights department at Simon & Schuster.
David Nudo returned to the New York Times after leaving his post as Director of Sales and Marketing for Shelfari.com and working as a freelance marketing consultant for several publishing and technology companies. He was formerly the Vice President, Publisher of Publishers Weekly. Previously, he was Managing Director, Book Advertising, for the New York Times and has held various roles in advertising sales working with book publishers in a career which positions at Library Journal, The New Republic, and Bookstream.com.
Lauren Hoffman is the VP and Director of Marketing & Publicity for Simon & Schuster Children’s. Prior to that she was the Executive Director of Advertising, Promotions, and Marketing Operations for HarperCollins Children’s Books.
Danielle Dell’Olio began her publishing career in 1995 within the Alfred A. Knopf Group at Random House, Inc. and remained there in various ascending marketing positions until 2006. Formally Director of Advertising and Promotion at Pantheon Books, Danielle is now busy as a freelance marketing specialist working within our publishing community.
Michael Kazan is currently EVP Managing Director of Verso Advertising. Prior to that he was Senior Vice President Director of Client Relations at Spier NY. He has also held various positions in publishing at Berkley and Avon.
Ronni Stolzenberg began her book marketing career at Crown Publishers where she was Director of Promotions. Later, she became VP, Executive Director of Advertising & Promotion at HarperCollins and was VP Creative Marketing Director for Dell/ Delacorte Press a Division of Random House. She has also been Marketing Director at Sterling and Associate Marketing Director at St. Martin’s Press. Currently Ronni is working as founding partner of Launchpad LLC, a marketing consulting company.